Promotes tourist sites like Oguta Lake, Njaba River, Mbari Cultural Center, and Owerri Amusement Park. Collaborates with private investors to develop hospitality infrastructure (hotels, resorts, and eco-tourism projects).
Documents and promotes Igbo traditions, festivals, dances, and artifacts. Supports local festivals like Iri Ji (New Yam Festival) and Imo Carnival.
Encourages Nollywood, music, visual arts, and crafts from Imo State. Provides platforms for artists through exhibitions, workshops, and grants.
Aims to make tourism a major revenue source for Imo State. Empowers youths through creative industry training programs.